Hey, I am Ericson, with more than three decades of creative experience  in advertising and graphic design, I bring a unique blend of creative flair, strategic thinking, and hands-on expertise across multiple disciplines. My work combines a deep understanding of brand communication with a professional approach to creativity, efficiency, and deadlines.

I’ve collaborated with a wide range of clients, from emerging brands to multinational corporations. Spanning industries such as retail, fashion, NGOs, and institutional sectors. My experience covers both above-the-line and below-the-line advertising,  including multimedia campaigns, publications,    packaging, activations (events, exhibitions, and displays), corporate communications, websites, and complete brand identity systems.

Driven by passion and precision, I continue to craft meaningful, effective, and visually engaging solutions that connect brands with their audiences.

Jan 2000 to present:
Freelance Creative/Art Director
Extensive experience servicing a wide array of clients and advertising agencies.
Brands & Clients: Mars Philippines (Pedigree & Whiskas), Unilever (Knorr  & Lady’s Choice), Rustan’s Corporation, MTV Asia, Ayala Land, Nestlé Philippines, VSO Bahaginan, Don Reyno Corp. (Queen & Crown), Shangri-La Properties, Inc. (Shangri-la Plaza & Assembly Ground) Agency Collaboration: JWT Philippines, Publicis Manila, McCann Phils.

Feb 1997 to Dec 1999:
Senior Art Director (New Thinkers Company)
• Develop comprehensive design briefs that align with the client’s brand and communication strategy.
• Conceptualize and generate fresh, creative ideas, producing innovative and engaging design solutions.
• Apply creativity and innovation to refine design briefs within time, budget, and production constraints. • Present finalized concepts, layouts, and visual ideas clearly and persuasively to clients or account managers
• Execute projects from initial sketches and illustrations through to finalized layouts and print-ready materials.
Accounts handled: Piltel, Cinderella, Fontana Leisure Parks, Canyonwoods Resort Club, Reva, San Miguel Corporation, Glaxo Welcome, Metro Pacific Corporation. Senior Graphic Designer

Feb 1992 to Dec 1996:
Senior Graphic Designer (Mode Matrix Manila, Inc.)
• Conceptualize and generate fresh, creative ideas, producing innovative and engaging design solutions.

Apr 1991 to Jan 1992:
Visualizer/Print Production Manager (Olbes, Ogilvy & Mather Worldwide)
• Oversee print production with a strong focus on accuracy, color consistency, and high-quality output.