Biography
Hey, I am Liza, a passionate digital marketer with 9+ years of experience driving results through content creation, customer service, design, analytics, and campaign management. I am a strategic, collaborative, and detail-oriented professional who thrives in dynamic environments and enjoys solving complex challenges.
- Skilled in marketing automation platforms like Salesforce Marketing Cloud, Marketo, and Cvent
- Experienced in email marketing, social media management, paid ads, and analytical reporting
- Specialize in B2B marketing, CRM optimization, stakeholder engagement, and digital transformation initiatives
Experience
SCHNEIDER ELECTRIC – ROSARIO, PHILIPPINES
SALES AND MARKETING AUTOMATION SPECIALIST – 20/11/2023 – CURRENT
SALES AND MARKETING AUTOMATION SPECIALIST – 20/11/2023 – CURRENT
- Supported the company's digital transformation through the adoption and implementation of new marketing
- technologies, including Salesforce Marketing Cloud (SFMC) and Cvent.
- Developed email marketing expertise within SFMC to optimise campaign performance and drive audience
- engagement.
- Supporting colleagues in the adoption of new platforms through knowledge sharing, resource creation, and
- collaborative problem-solving.
- Built a strong understanding of email marketing strategies to ensure effective campaign development and execution.
- Maintained awareness of evolving digital marketing trends and best practices to ensure ongoing skill development.
MENTOR WALKS – SYDNEY, AUSTRALIA
DIGITAL MARKETING SUPPORT (FREELANCE) – 26/08/2023 – 30/04/2025
DIGITAL MARKETING SUPPORT (FREELANCE) – 26/08/2023 – 30/04/2025
- Designed and executed targeted email campaigns to promote upcoming events and initiatives.
- Managed mailing lists and ensured timely delivery of communications using platforms like Mailchimp.
- Monitored open rates, click-through rates, and conversions to optimize future campaigns.
- Developed and scheduled content across platforms such as Instagram, LinkedIn, and Facebook to increase brand visibility and community engagement.
- Created visually appealing graphics and captions aligned with the brand voice.
- Tracked performance metrics and adjusted strategies based on analytics.
- Produced high-quality written content including event descriptions, mentor/mentee spotlights, and newsletters.
- Maintained and updated participant databases to ensure accurate records of mentors, mentees, and event attendees.
- Ensured data integrity and supported segmentation for targeted marketing efforts.
- Assisted in the planning and execution of paid ad campaigns on platforms such as Facebook Ads and Google Ads.
- Monitored ad spend and ROI, providing insights for budget optimization.
- Compiled and analyzed data from various digital marketing channels to assess campaign effectiveness.
- Created regular performance reports with actionable insights and recommendations.
RECRUITDAY – MAKATI, PHILIPPINES
B2B MARKETING SPECIALIST – 18/10/2022 – 29/05/2023
B2B MARKETING SPECIALIST – 18/10/2022 – 29/05/2023
- Researched and analyzed trends for strategic marketing insights.
- Orchestrated multi-channel campaigns aligned with business goals.
- Analyzed campaign performance, optimizing strategies using metrics.
- Managed and enhanced CRM, marketing automation, and databases.
- Applied latest B2B trends and tech to elevate marketing strategies.
JAMES HARDIE PHILIPPINES – CABUYAO, PHILIPPINES
DIGITAL MARKETING OFFICER – 18/08/2021 – 19/08/2022
- Drove HardieFlex® sales through effective lead gen campaigns.
- Increased website traffic by 25% and engagement by 30% via website redesign.
- Enhanced brand awareness through successful online trade events.
- Guided APAC decisions with insightful digital marketing reports.
- Ensured branding consistency by coordinating third-party agencies.
- DIGITAL MARKETING OPERATIONS ANALYST – 20/03/2019 – 30/07/2021
- Oversaw marketing automation and CRM systems for streamlined funnel operations.
- Developed scalable email campaigns, nurturing top-tier leads effectively.
SCHNEIDER ELECTRIC – ROSARIO, PHILIPPINES
- Oversaw marketing automation and CRM systems for streamlined funnel operations.
- Developed scalable email campaigns, nurturing top-tier leads effectively.
- Became Marketo expert, advising APAC team on subject matter.
- Assisted sales during COVID-19 challenges for agile adjustments.
- Trained the customer care team for improved social media engagement.
- Presented analytics and social media prowess at Paris HQ.
HGSERVICES INC. – MUNTINLUPA, PHILIPPINES
SOCIAL MEDIA MANAGER – 29/11/2017 – 15/03/2019
SOCIAL MEDIA MANAGER – 29/11/2017 – 15/03/2019
- Devised and executed social media strategy, establishing accounts for organic growth and engagement.
- Enhanced digital strategy with link-building, optimized Google Ads, and refined customer journey for higher conversions and improved UX.
3FOLD EDUCATION CENTRE – DUBAI, UNITED ARAB EMIRATES
DIGITAL MARKETING EXECUTIVE – 11/09/2016 – 08/08/2017
DIGITAL MARKETING EXECUTIVE – 11/09/2016 – 08/08/2017
- Led lead-gen campaigns, achieving a 200% sales surge.
- Orchestrated diverse digital efforts (email, Facebook, Google) for heightened engagement.
- Managed multiple sites, optimizing SEO and user satisfaction.
- Supported exams as accredited center, ensuring seamless operations.
- Designed offline collaterals, boosting digital efforts and brand awareness.
- Served as in-house tech expert, resolving various issues effectively.
JAKA INVESTMENTS CORPORATION – MAKATI, PHILIPPINES
SOCIAL MEDIA SPECIALIST – 14/02/2015 – 10/07/2016
SOCIAL MEDIA SPECIALIST – 14/02/2015 – 10/07/2016
- Led an influencer marketing campaign to boost brand awareness.
- Reformed content strategy with relevant and relatable posts for the target market.
DESIGNBLUE MANILA – MAKATI, PHILIPPINES
SOCIAL MEDIA ASSOCIATE – 09/03/2014 – 17/02/2015
SOCIAL MEDIA ASSOCIATE – 09/03/2014 – 17/02/2015
Skills
Social Media DesignCanvaAdobe Illustrator
- Female
- Naic, Cavite
- Joined on Aug 2025