Location
Marikina City, Metro Manila
Salary
₱ 25,000 – 40,000
Seniority Level
Senior Executive
Years of Experience
3 years
Description
The day-to-day activities
- Support Driver Acquisition team and business verticals to reach driver acquisition and activation targets
- Lead end-to-end acquisition campaigns be it online/digital or on-ground, if necessary
- Defining target audience profile/avatars to ensure value proposition messaging is highly targeted and relevant to potential leads
- Work closely and efficiently as a team with driver communications, performance marketing, driver acquisition and operations, and creative colleagues to campaign are implemented delivered on time and on brief
- Crafting clear value propositions and effective messaging to deliver high converting campaigns
- Crafting clear and well-written messages quickly
- Deliver copy/communications that are actionable, influence behavior and move metrics
- Finalize and proofread content, suitable for publishing
- Ensure that the messaging, narrative and tonality is in line with Brand Guidelines
- Implement and publish communications/campaigns through various tools and medium (in-app, SMS, social media, blog, etc)
- Partner with insights and data analytics and other departments to build automated communications in all stages of the life cycle
- Build driver lifecycle journeys especially pre-onboarding journey
Responsibilities
Get to know the Role
The Driver Marketing Executive for Driver Acquisition will primarily be responsible for leads generation to get potential drivers onboarded within our client in ride-hailing across all verticals and services to maintain a healthy supply of driver/delivery-partners in the platform.
You will be designing driver acquisition campaigns, from strategy to implementation, in collaboration with the Driver Acquisition team, Driver Operations teams and respective business verticals.
You will be creating and implementing campaigns from top of funnel until conversion/onboarding through different digital and offline channels (paid and earned media, blog, in-app, email, SMS, social media marketing, radio ads, OOH, offline activations, etc).
You will optimize conversion of leads generation efforts and evaluate spend, campaign and channel performance to ensure an efficient and effective acquisition funnel.
Location of the Assignment: Able to work in office (Marikina) 5 times weekly and willing to go to various Acquistion events or Marketing affairs as needed
You will be designing driver acquisition campaigns, from strategy to implementation, in collaboration with the Driver Acquisition team, Driver Operations teams and respective business verticals.
You will be creating and implementing campaigns from top of funnel until conversion/onboarding through different digital and offline channels (paid and earned media, blog, in-app, email, SMS, social media marketing, radio ads, OOH, offline activations, etc).
You will optimize conversion of leads generation efforts and evaluate spend, campaign and channel performance to ensure an efficient and effective acquisition funnel.
Location of the Assignment: Able to work in office (Marikina) 5 times weekly and willing to go to various Acquistion events or Marketing affairs as needed
Requirements
Minimum Qualifications
- Bachelor's Degree in Marketing or Communications or any 4-year related course
- With relevant work experience in digital marketing, and/or trade marketing. Experience in designing marketing funnels is a plus
- With relevant work experience in content production and content management
- Knowledgeable in content marketing, performance marketing, mobile marketing, and launching campaigns
- Must be knowledgeable about transport, cars and the automotive industry
- Preferably knows how to drive
- Excellent written and verbal communication skills
- Fluent in speaking, writing in both Filipino and English language.
- Attention to detail and accuracy
- Problem analysis and problem-solving skills
- Excellent time management skills. Proactive and self-starters, and has a high degree of personal responsibility
- Enjoy working as part of a team.
- Proficient in Microsoft/Google productivity tools.
- Expert knowledge of spelling, punctuation, syntax and grammar rules.
- Comfortable hitting project deadlines.
- Value constructive criticism.
- Comfortable multi-tasking as a key player on a variety of projects (if necessary.)
- Handle themselves in a pleasant, personable manner (in-person, phone, and email.)