Our mission is to be the brand of choice in the market that we serve by continually offering best value and quality products suitable for all occasions. 

We take great satisfaction from continually surprising and delighting our customers with the wide variety of products that we offer them, which represent a delicate balance of comfort, fashion and value.

Our continuous and passionate commitment to excellence and innovation in serving the needs of our market will carry us to becoming the leader in our industry.

We envision ourselves to be the Company that understands and successfully fulfills the footwear needs of both the practical and fashionable Filipina.  We envision building enduring relationships with our customers through our products which provide them with the best value and quality.

To do this, we will continuously be the company that promotes and recognizes excellence through nurturing and honing employees’ talents and skills. Our vision of excellence and enduring relationships extends to that of our partners.  We aim to develop and nurture partners in our thrust to continually pursue the satisfaction of the customers that we serve.

All of these collectively contribute to the overall vision of a company that is sustainable and provides value for all its stakeholders.